Media E-Mail Addresses for Publicity & News Coverage

The US All Media E-Mail Directory

Named by Jack O'Dwyer as one of the Top Ten Public Relations Products of 1998

Get Publicity Using Custom
Targeted E-Mail Media Lists

The U.S. All Media E-mail Directory Reaches Targeted Media via E-mail

Magazines & Industry Trade Publications

Daily & Weekly Newspapers

News Services and Syndicates

National, Syndicated & Local Radio and TV Shows, TV and Radio Stations and Syndicates

WHERE CAN I GET THE E-MAIL ADDRESSES FOR THE MEDIA?

This is the question asked most frequently of Internet Marketing specialists. While an exploding number of media outlets are going on-line, their e-mail addresses are difficult and time-consuming to track down.

Every six months (January and June) we do a complete survey of all media outlets. We just went through a stringent data validation process which analyzed more than 15,000 media e-mail listings. We made more than 4,000 revisions, which took a little time to go through (Ha!). Along the way, we verified every address, updated it and eliminated duplicates.

We requested of each outlet that it identify the specific e-mail address for news releases. Thus, there is only one e-mail address for each outlet listed in our directory. In publishing The US All Media E-mail Directory, we established a balance between access to the publicly available e-mail addresses of major media outlets, and appropriate protection of their intranets and personal e-mail addresses.

The contacts cooperated because our service helps them do their job by cutting down on misdirected e-mail. The respondent was almost always the Editor, Editor-in-Chief, or the Managing Editor. In general, we observed that the preferred e-mail address and contact provided us in response to our validation request was a top-level decision-maker (Managing or Feature Editor).

The 7th edition of The US All Media E-mail Directory contains nearly 12,000 e-mail addresses of contacts in magazines, newspapers, syndicates, radio and TV in the US and Canada by type of medium, contact name and title. We publish the results in printed format delivered by US Priority Mail or as an electronic database sent via e-mail.

Between major updates, we maintain database quality through online web forms where media personnel can post add and update their own listings, by daily revisions received directly from contacts via e-mail, and through ongoing campaigns we conduct for clients, by which means we learn of required revisions. These client mailings occur frequently and help fine-tune the accuracy and freshness of our lists between scheduled major semi-annual surveys.

Why Should You Use E-mail To Get News Coverage?

First, E-mail publicity is as quick as a click! E-mail outreach is instant, gets attention and is substantially less expensive than Releases and postal mail. Your news announcements can reach your key media more easily than traditional distribution techniques and at a lower cost.

Second, it's clear that many of today's media increasingly prefer e-mail as a method of receiving queries, news releases, and articles as indicated by addresses.

In January 1995 our first US All Media Directory & Database had 2,500 media listings. Every six months since then our publication effort has shown large increases. The next database had 3,700 listings, then it grew to 5,700, then 7,500, then nearly 9,000, then 10,500, then 12,000.

It is true that not all media love e-mail. The media objects strongly to poorly targeted news releases using e-mail, just as they do with poorly targeted faxes. But you can learn to send news releases in a flame-free way.

E-mail, properly used, is perhaps the most powerful PR tool available. You can leverage your marketing clout with free publicity. Start using e-mail news to provide timely and feature ideas that get you -- and your business or organization -- into media more.

Become the most familiar, reliable and accessible "subject matter expert" that reporters will turn to you for information and insights when your kinds of stories come up.

That kind of publicity is priceless. It builds credibility for you in a way you with a couldn't buy even traditional nation-wide, paid-advertising, multi-media campaign.

The US All Media E-mail Directory and database comes with an absolute promise guarantee: total satisfaction or your money back. No questions asked. No unhappy users!

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